Most of us know just how important social behavior are when doing business in our own cultures, and this holds true when working abroad as well. Whether one is taking part in trade fairs, carrying out price negotiations with partners or colleagues, talking with end-customers, or applying for a job abroad, appropriate business conduct helps create mutual trust and understanding and is, therefore, often the key to business cooperation and success.
But what behavior are expected in Germany, a country where the people are known for their guttural language, their obsession with “Ordnung”, their square-jawed seriousness, and other habits and sensitivities?
You can help ensure the achievement of business success with the Germans when you are informed about the cultural differences and expectations in Germany and the situations in which they are important. It is then possible to act appropriately when the time comes and improve your chances of closing that “big deal” or establishing respectful working relationships thus setting yourself and your organization ahead of the competition.
The book “More than Manners” focus on practical and useful guidelines for helping business students and professionals negotiate the social challenges of a business encounter. The advices are also designed to help avoid uncomfortable situations and tactfully handle predictable and unpredictable situations at all social levels in German business. Correct conduct with German colleagues and customers, how to master negotiations, the correct tone to use in e-mails and letters, and table manners are just some of the topics that can prepare you for a successful trip to Deutschland.
Also the book gives tools to create a strong but appropriate job application for Germany, give the reader several ideas for making firm contacts, prepare for a first interview and assessment centres, and help make more knowledgeable of the nuances of etiquette in the German workplace, which do indeed differ from those manners that we often rely on in private life.
For more information visit www.german-business-etiquette.com