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JetBlue Airways launches Buy TrueBlue Points service

LBR Staff Writer Published 03 March 2008

JetBlue Airways has launched Buy TrueBlue Points service that will allow members of its customer loyalty program, TrueBlue, more ways to earn free travel.

In a partnership with Points International, owner and operator of the reward-management portal, Points.com, TrueBlue members will now be able to buy points for themselves or give points to other members via Points.com's points-purchase platform. Dave Canty, director of loyalty marketing at JetBlue, said: Allowing members to purchase TrueBlue Points will help them achieve their award goals faster and enhances the value of our loyalty program.

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