JetBlue Airways launches Buy TrueBlue Points service
Published:03-March-2008
By
JetBlue Airways has launched Buy TrueBlue Points service that will allow members of its customer loyalty program, TrueBlue, more ways to earn free travel.
In a partnership with Points International, owner and operator of the reward-management portal, Points.com, TrueBlue members will now be able to buy points for themselves or give points to other members via Points.com's points-purchase platform.
Dave Canty, director of loyalty marketing at JetBlue, said: "Allowing members to purchase TrueBlue Points will help them achieve their award goals faster and enhances the value of our loyalty program."
