Intermec Inks Distribution Agreement With BlueStar
Published:13-August-2009
By Staff Reporter
The partnership would strengthen Intermec's Latin American reseller network
Intermec has entered into a distribution agreement with BlueStar, a global solutions-based distributor for auto ID, point-of-sale, mobility, and RFID products.
The partnership would strengthen Intermec's Latin American reseller network and broaden the footprint of its complete product portfolio including the new CN rugged mobile computers and PB label and receipt printers.
BlueStar is expected to distribute Intermec solutions to customers in Mexico, Central and South America, the Caribbean, and Puerto Rico. The partnership would focus on transportation & logistics, government, direct sales delivery, field service, healthcare, manufacturing and distribution, and retail industries.
Mark Fraker, vice president of marketing, BlueStar, said: "Intermec is an established leader in the AIDC marketplace, and we are excited to partner with such a proven innovator. Our expertise and relationships will be a vital asset to Intermec as it continues its growth and momentum around the world."
Chris Krasinkiewicz, vice president of global distributors of Intermec, said: "This new relationship aligns with Intermec’s strategic intent to expand our reseller base with industry-savvy partners and enhance customer experiences. BlueStar’s unique value-added and go-to-market strategies will help Intermec increase market share, sales, and profitability."
