TechTarget, Inc. ($TTGT) Takes On Booking Holdings Inc. ($BKNG)

2019-08-20 | Welcome! Today we compared how two different stocks in the Business Services industry are trading: TechTarget, Inc. and Booking Holdings Inc.. While these two companies may have very different market capitalizations and balance sheets, they are worth comparing given how they are in the same sector. Below you’ll see how the different technical indicators differ between these two stocks, and we’ll also show what Trading View thinks of them based on the technical analysis. But before we get ahead of ourselves, please note that this is technical analysis only (ie. analyzing how these companies are trading, not digging into the company fundamentals), and therefore you should not rely only on this to guide you on whether you should buy or sell anything – take it with a grain of salt only, and pay attention to the disclaimer below. With that said, many traders find value in technical analysis and others even swear by it, so if that is you, I hope my analysis will be of use to you. Let’s get to it…

First things first: during its last day of trading, TechTarget, Inc. opened at 24.5, got to a maximum price of 24.68 and dropped to as low as 23.98 before finishing the session at 24.04. In total there were 181500 shares traded, which is enough to conduct our analysis. Compare that now to Booking Holdings Inc., which opened at 1944.87, had a high of 1959.88, a low of 1931.41, closed at 1943.73 and had a total volume of 283400.

VOLUME ANALYSIS: Generally, the higher the volume indicators are, the better – you need liquidity to trade, after all. All of the volume indicators are as follows… (click here for an explanation on volume)

Volume Indicator TechTarget, Inc. Booking Holdings Inc.
Accumulation-distribution index 190.95596 19714.76865
on-balance volume -24.12 -1922.19
chaikin money flow

6.77778 2.79347
force index

2.8158 2247.5124
ease of movement rating

0.03797 0.07624
volume-price trend

5.50339 125.67825
negative volume index

1000.0 1000.0

VOLATILITY ANALYSIS: Now to compare the volatility between these two companies… (click here for an explanation on volatility)

Volatility Indicator TechTarget, Inc. Booking Holdings Inc.
Average true range 0.36955 19.31755
Bolinger bands 24.79365 1955.54524
Upper bollinger band 22.27635 1880.87476
Lower bollinger band

23.98 1931.41
Bollinger high band indicator

1.0 1.0
Bollinger high low indicator

1.0 1.0
Central keltner channel

24.38667 1945.38667
High band keltner channel

24.20667 1930.37667
Low band keltner channel

24.56667 1960.39667
High band keltner channel indicator

1.0 1.0
Low band keltner channel indicator

1.0 1.0
Donchain channel high band

23.98 1931.41
Donchain channel low band

23.98 1931.41
Donchain channel high band indicator

1.0 1.0
Donchain channel low band indicator

1.0 1.0

TREND ANALYSIS: Now for the most interesting and detailed part, the trend. Where is the stock actually going? Let’s compare the indicators… (click here for an explanation on trend)

Trend Indicator TechTarget, Inc. Booking Holdings Inc.
Moving Average Convergence Divergence (MACD) trend_macd -0.59231
MACD signal -0.01109 -0.32906
MACD difference -0.00887 -0.26325
fast Exponential Moving Average (EMA) indicator

23.98 1931.41
slow Exponential Moving Average (EMA) indicator

23.98 1931.41
Average Directional Movement Index (ADX)

unknown unknown
ADX positive

20.0 20.0
ADX negative

20.0 20.0
positive Vortex Indicator (VI)

1.0 1.0
negative VI

1.0 1.0
trend vortex difference

0.03811 0.03771

15.11776 5.11232
Mass Index (MI)

1.0 1.0
Commodity Channel Index (CCI)

-66.66667 -66.66667
Detrended Price Oscillator (DPO)

-4.47911 -117.788
KST Oscillator (KST)

229.68721 64.94628
KST Oscillator (KST Signal)

229.68721 64.94628
KST difference

-11.40973 -3.63913
Ichimoku rating

24.59 1952.375
Ichimoku B rating

24.59 1952.375
Ichimoku visual trend A

20.61466 1841.24442
Ichimoku visual trend B

21.44036 1844.74517
Aroon Indicator (AI)

4.0 4.0
AI indicator down

4.0 4.0
AI difference

-4.0 -4.0

MOMENTUM ANALYSIS: What about momentum? Let’s dive into it… (click here for an explanation on momentum)

Momentum Indicator TechTarget, Inc. Booking Holdings Inc.
Relative Strength Index (RSI) 50.0 50.0
Money Flow Index (MFI) 100.0 100.0
True Strength Index (TSI) 100.0 100.0
ultimate oscillator

89.59814 89.74461
stochastic oscillator

388.88889 189.67355
stochastic oscillator signal

388.88889 189.67355
Williams %R rating

288.88889 89.67355
awesome oscillator

-0.22983 -5.08267

RETURNS: That’s all for technical analysis. Now let’s just list the returns for TechTarget, Inc. and Booking Holdings Inc..

Daily return 22.96872 6.49463
Daily log return -3.78205 -1.3763
Cumulative return -3.71143 -1.36688

So there you have it: our deep, grueling analysis comparing TechTarget, Inc. and Booking Holdings Inc. together. But what does all of the above mean? Various technical indicators above are positive, while others are negative, and if we want to decide overall if the technical analysis indicates a bullish or bearish chart, we have to consider all of them together. That’s what the Trading View widget below can do, so let’s see what it says considering all these indicators. First, here’s TechTarget, Inc.:

The verdict above will consider all these technical indicators and consider which are strong and weak, and then put them all together to come up with a conclusion stating whether TTGT is strong or weak. Again – this is not a reliable indication of whether TechTarget, Inc. is a good investment! None of these indicators consider the company fundamentals. All of this data is based on how it trades only. Now with that out of the way, let’s compare it with Booking Holdings Inc.

So there you have it. We hope you have found this analysis useful, and if you see any errors or have any feedback, please comment below.

How can you profit off trading these 2 companies and other stocks like it? First, check out the Beat The Market Analyzer software – this is worth its weight in gold. Some other great services for earning income from trading and investing are Dividend Stocks (an outstanding resource for anyone interested in high dividend paying stocks), Microcap Millionaires (the best site online for profiting off micro-cap stocks) and Trading Code (an extremely powerful system for profiting off trading).

DISCLAIMER: We are not registered investment advisers and the above analysis should be taken at face value only. We strongly advise against buying or selling anything based solely on our analysis above, and are not responsible for any losses that you may incur if you choose make any investment decisions based on the above.

Gary Ivenchuck

Gary is a stock trading expert and is responsible for covering technical analysis news on Logistics Business Review. Recently he has been working tirelessly to analyse stocks for our readers, and is always available to hear from people asking for stock analysis.
Gary Ivenchuck

Leave a Reply

Your email address will not be published. Required fields are marked *